1. Introduction
These Terms of Service ("Terms") form a binding agreement between Leafine Labs ("Leafine", "we", "our", "us") and the business or individual ("you", "Merchant") accessing or using our websites, applications, APIs, chat widgets, integrations, and related services (collectively, the "Services").
By creating an account, installing one of our apps, connecting a third-party platform, or otherwise using the Services, you agree to these Terms and acknowledge our Privacy Policy.
If you use the Services on behalf of a company or other legal entity, you represent that you have authority to bind that entity, and "you" refers to that entity.
If you do not agree to these Terms, do not use the Services.
Effective Date: 24 July 2026
2. Definitions
"Services": Leafine's software platform, including the Lea AI assistant, storefront chat widget, unified inbox, task automation, campaigns, analytics, APIs, and any connected apps we publish on third-party marketplaces.
"Platform": any third-party service you connect to Leafine, such as Shopify, TikTok (including TikTok Shop and TikTok for Business, as applicable), Meta's WhatsApp Business Platform and Messenger, or Google's Gmail.
"Merchant Data": data you or your End Users submit to the Services, or that the Services retrieve from a Platform on your behalf (for example products, orders, messages, and contact records).
"End Users": your customers, shoppers, and other individuals who interact with your storefront, chat widget, or messaging channels through the Services.
"Outputs": content generated by the Services' AI features, including drafted replies, product descriptions, campaign content, and recommendations.
3. Eligibility and Accounts
You must be at least 18 years old and using the Services for business purposes. You agree to provide accurate, current, and complete registration information and to keep it updated.
You are responsible for safeguarding your account credentials and API keys, and for all activity under your account, including activity by team members you invite ("Authorized Users"). Notify us immediately at hello@leafine.com of any unauthorized use.
4. The Services
Leafine provides an AI-powered commerce assistant that helps merchants manage customer conversations, automate tasks, and run marketing activity across their storefront and connected channels. We continuously improve the Services and may add, modify, or remove features. Where a change materially reduces core functionality of a paid plan, we will give you reasonable advance notice.
5. Subscriptions, Fees, and Payment
Plans and billing. Access to paid features requires an active subscription. Fees, billing cycles, and included usage are described at the point of purchase. Unless stated otherwise, subscriptions renew automatically at the end of each billing period until cancelled.
Billing through Shopify. If you install Leafine through the Shopify App Store, subscription and usage charges are billed through Shopify's billing system and appear on your Shopify invoice, subject to Shopify's payment terms.
Usage-based fees. Certain features (for example message volume or AI usage beyond plan allowances) may incur usage-based fees, disclosed before you enable them.
Taxes. Fees are exclusive of applicable taxes, which you are responsible for, except taxes on our income.
Price changes. We may change prices with at least 30 days' notice, effective at your next renewal.
Trials. Free trials convert to paid subscriptions at the end of the trial period unless cancelled beforehand.
Refunds. Except where required by applicable law or by the terms of the marketplace through which you subscribed, fees are non-refundable.
6. Third-Party Platforms and Integrations
The Services connect to Platforms you choose to link, including Shopify, TikTok, Meta (WhatsApp Business Platform, Messenger), and Google (Gmail).
Platform terms apply. Your use of each Platform remains governed by that Platform's own terms and policies, including the Shopify Terms of Service, the TikTok Terms of Service, Community Guidelines, and applicable TikTok commercial or TikTok Shop terms, Meta's Business and WhatsApp terms, and Google's Terms of Service. These Terms do not replace or modify your agreements with any Platform.
Your authorization. You represent that you own or have the legal authority to connect and manage each Platform account you link to Leafine. By connecting a Platform, you authorize Leafine to access, retrieve, store, and process data from that Platform, and to take actions on it on your behalf (such as sending messages, updating orders, or publishing content), solely to provide the Services and as described in our Privacy Policy.
Our compliance. We access Platform data through approved APIs and handle it in accordance with the applicable developer terms and data policies, including the Shopify API License and Terms of Use, the TikTok Developer Terms of Service, Meta's Platform Terms, and the Google API Services User Data Policy.
No responsibility for Platforms. We do not control Platforms and are not responsible for their availability, performance, content, policies, fees, or any changes they make, including changes to APIs, permissions, or approval status that may limit or interrupt features of the Services. A Platform may suspend or revoke access at its discretion; we will use reasonable efforts to restore affected functionality where possible.
7. Merchant Data and Privacy
Ownership. As between you and Leafine, you retain all rights to Merchant Data. You grant us a worldwide, non-exclusive license to host, process, transmit, display, and create derivative technical representations of Merchant Data solely to provide, secure, and improve the Services, and as otherwise permitted by our Privacy Policy.
Our collection and use of personal information is described in our Privacy Policy.
We do not sell personal data and do not use it for third-party advertising.
Data protection roles. Where the GDPR, UK GDPR, or similar laws apply to End User personal data processed through the Services, you act as the data controller and Leafine acts as your data processor. Our Data Processing Addendum, including Standard Contractual Clauses where required for international transfers, is available on request at hello@leafine.com and is incorporated into these Terms where applicable law requires.
Your responsibilities. You are responsible for the accuracy and lawfulness of Merchant Data, for providing any legally required notices to End Users, and for obtaining any consents required for Leafine to process Merchant Data on your behalf.
8. End Users and Messaging Consent
You are solely responsible for your relationship with your End Users, including your own terms, policies, and legal notices.
When using the Services to contact End Users by email, SMS, WhatsApp, chat, or any other channel, you must comply with all applicable marketing, privacy, and electronic communication laws, including the GDPR and ePrivacy rules (and CNIL guidance where you serve customers in France), CAN-SPAM, TCPA, and CASL, as applicable. In particular, you must:
Obtain and be able to demonstrate any required consent before initiating marketing communications, honor opt-out and unsubscribe requests promptly, respect Platform messaging windows and template rules (for example on the WhatsApp Business Platform), and refrain from sending unsolicited bulk or deceptive messages of any kind.
We may throttle, suspend, or block messaging activity that we reasonably believe violates this section, applicable law, or a Platform's policies.
9. AI Features and Outputs
The Services use artificial intelligence to generate Outputs. AI is probabilistic by nature: Outputs may be inaccurate, incomplete, or inappropriate for your situation despite our safeguards.
You are responsible for reviewing Outputs before relying on them or publishing them, for all decisions and communications made using the Services, and for maintaining appropriate human oversight of automated actions you enable. Outputs do not constitute legal, financial, tax, or other professional advice.
Where applicable law requires disclosure that an End User is interacting with an automated system, you must not remove, hide, or disable such disclosures provided by the Services.
We may use trusted third-party AI infrastructure providers to deliver AI features, under data processing agreements and strict confidentiality, as described in our Privacy Policy.
10. Acceptable Use
Our Acceptable Use Policy organizes the restrictions in this section and provides a dedicated reference for reporting suspected misuse.
You agree not to, and not to permit Authorized Users or End Users to:
Use the Services for any unlawful, deceptive, or fraudulent purpose, or to promote goods or services prohibited by applicable law or by the policies of a connected Platform; upload or transmit content that is infringing, defamatory, or malicious (including malware); send spam or messages without required consent; interfere with or disrupt the integrity or performance of the Services; attempt to gain unauthorized access to the Services or related systems; reverse engineer, decompile, or copy the Services except as permitted by law; scrape or harvest data from the Services outside documented APIs; resell or provide the Services to third parties except as expressly permitted; use the Services to build a competing product; or circumvent usage limits, security measures, or Platform rules.
We may investigate suspected violations and may suspend or terminate access as described in Section 15.
11. Intellectual Property
The Services, including all software, models, designs, and documentation, are owned by Leafine and its licensors and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Services during your subscription, in accordance with these Terms.
You retain all rights to your trademarks, brand assets, and Merchant Data. You grant us a limited license to display your name and logo within the Services as needed to operate them (for example, in your chat widget). We will not identify you publicly as a customer without your consent.
No rights are granted except as expressly set out in these Terms.
12. Feedback
If you send us ideas, suggestions, or other feedback about the Services, you grant us a perpetual, irrevocable, royalty-free license to use it without restriction or obligation to you.
13. Confidentiality
Each party agrees to protect the other's non-public information disclosed in connection with the Services with at least reasonable care, to use it only as needed to perform under these Terms, and not to disclose it to third parties except to employees, advisors, and service providers bound by confidentiality obligations, or where required by law.
14. Beta Features
We may offer features identified as alpha, beta, preview, or early access. Beta features are provided "as is", may change or be discontinued at any time, may be subject to additional terms, and are excluded from any service commitments.
15. Term, Suspension, and Termination
These Terms apply from your first use of the Services and remain in effect while you have an account or active subscription.
Termination by you. You may cancel your subscription at any time through your account settings or the marketplace through which you subscribed; cancellation takes effect at the end of the current billing period.
Suspension and termination by us. We may suspend or terminate your access, with notice where practicable, if you materially breach these Terms, fail to pay fees when due, create security, legal, or reputational risk to the Services, other customers, or a Platform relationship, or where required by law or a Platform.
Effect of termination. Upon termination, your right to use the Services ends. For 30 days following termination, you may request an export of your Merchant Data in a commonly used format, after which we will delete or anonymize it in accordance with the retention periods described in our Privacy Policy, except where retention is required by law.
Sections 7, 9, and 11 through 22 survive termination.
16. Disclaimers
The Services are provided "as is" and "as available". To the maximum extent permitted by law, Leafine disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Services will be uninterrupted, error-free, or secure, that Outputs will be accurate, or that use of the Services will achieve any particular business result, including sales, conversion, or engagement outcomes.
Nothing in these Terms excludes warranties or rights that cannot be excluded under applicable law.
17. Limitation of Liability
To the maximum extent permitted by law: neither party will be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill, even if advised of the possibility; and Leafine's total aggregate liability arising out of or relating to the Services or these Terms will not exceed the amounts you paid to Leafine for the Services in the 12 months preceding the event giving rise to the claim.
These limitations do not apply to liability that cannot be limited by law, including liability arising from fraud or willful misconduct.
18. Indemnification
You will defend, indemnify, and hold harmless Leafine and its officers, employees, and agents from and against claims, damages, and expenses (including reasonable legal fees) arising from Merchant Data, your End User communications and campaigns, your violation of these Terms, applicable law, or Platform terms, or your infringement of third-party rights.
19. Compliance with Laws
Each party will comply with all laws applicable to its performance under these Terms, including data protection, consumer protection, electronic marketing, export control, and sanctions laws. You represent that you are not located in, or acting on behalf of a party in, a jurisdiction subject to comprehensive sanctions applicable to either party.
20. Changes to These Terms
We may update these Terms from time to time. For material changes, we will provide notice by email or within the Services at least 30 days before they take effect. Continued use of the Services after the effective date constitutes acceptance. The latest version, with its Effective Date, will always be available on this page.
21. Governing Law and Disputes
These Terms are governed by the laws of Tunisia, without regard to conflict of laws principles. Before filing a claim, the parties will attempt in good faith to resolve any dispute informally by contacting hello@leafine.com. Subject to any mandatory consumer or local law protections that apply to you, disputes that cannot be resolved informally will be submitted to the competent courts of Tunis, Tunisia.
22. General
Entire agreement. These Terms, together with our Privacy Policy, any Data Processing Agreement, and any order or marketplace subscription terms, form the entire agreement between you and Leafine regarding the Services.
Severability and waiver. If any provision is found unenforceable, the remainder stays in effect. Failure to enforce a provision is not a waiver.
Assignment. You may not assign these Terms without our prior written consent. We may assign them to an affiliate or in connection with a merger, acquisition, or sale of assets.
Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control, including Platform outages, network failures, or acts of government.
Notices. We may provide notices by email to your account address or within the Services. Legal notices to Leafine should be sent to the address in Section 23.
Language. These Terms may be made available in other languages for convenience; the English version prevails in case of conflict.
No partnership. Nothing in these Terms creates a partnership, joint venture, or agency relationship between the parties.
23. Contact
Leafine Labs
Cercle des Bureaux Bloc B Bureau 1-1-2, Centre Urbain Nord, El Menzah, Tunis 1082, Tunisia