About Leafine

We're building the AI teammate we wish we'd had

An AI-native operations teammate that handles routine support, campaigns, and store analysis, so merchants can focus on the decisions that matter.

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Our story

Built from personal experience

Our team has built and scaled commerce products and watched the same operational bottleneck appear again and again. Great people lose their days to disconnected tools and repetitive follow-up.

Leafine is the product we wanted: one careful teammate that understands the store, keeps context across tools, and makes useful work visible before taking action.

What drives us

Why we're building Leafine

Our mission

Give every commerce team a context-aware AI teammate that handles the details.

We're building a dependable interface for daily commerce operations—one that gathers context and prepares routine work so people can focus on judgment, customers, and the brand.

Our goal

Compound skill, not overhead.

By connecting directly to the systems a store already uses, Leafine turns repeated work into reusable capability. Software should serve the team, not create another queue to manage.

The team

Meet the team

A small team of founders, engineers, and commerce practitioners who have lived inside the problem. We're hiring carefully and shipping deliberately.


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Themer Lefi

Founding Engineer

Builds Leafine's core product and technical foundations, turning ambitious product ideas into dependable systems for commerce teams.

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Sarrah Edaly

Customer Support

Works closely with merchants, helping them succeed with Leafine and bringing real customer needs into every product decision.

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Edda Sar

Founder

Leads Leafine's product direction and company vision, focused on making capable AI teammates practical for everyday commerce.

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Anis Snoussi

Senior Software Engineer

Designs and ships reliable software across Leafine's platform, with a focus on scalable integrations and thoughtful product experiences.